Data Diagnostic

Before You Can Fix Your Financials, You Need to Know What’s Wrong With Them.

The AJM Data Diagnostic is a structured audit of your financial data quality, EBITDA normalization, and value gaps. Fixed fee. Explicit deliverables. Actionable findings.

$20,000 – $50,000 depending on complexity
Request a Diagnostic Proposal
Succession Advisory
What the Diagnostic Is

A Full Assessment of Your Financial Data Quality

Most businesses in the $5M–$50M range have accounting. Very few have financial data infrastructure. The difference matters — for management decisions, for lender conversations, and critically, for what an acquirer sees when they open your books.

The Data Diagnostic examines your financials at the level that lenders and buyers examine them — not just whether the numbers add up, but whether they tell a coherent, defensible story about the business.

It is not an audit. It is not accounting. It is a diagnostic designed to surface the gaps between what your financial data shows and what it should show — and to give you a prioritized plan for closing those gaps.

The diagnostic is the starting point for all AJM succession engagements. It’s also available as a standalone engagement for businesses that need financial clarity for lending, operational decisions, or planning — regardless of whether a transaction is on the horizon.

What You Receive

  • Full assessment of financial data quality across three years of statements
  • EBITDA normalization analysis with documented add-back schedule
  • Identification of owner-specific expenses and one-time items
  • Working capital baseline and variability analysis
  • Identification of key-person and customer concentration risks
  • Revenue quality assessment — recurring vs. project-based vs. concentrated
  • Gap analysis: what’s missing from a buyer-ready or lender-ready data package
  • Prioritized improvement roadmap with estimated effort and impact per item
  • Briefing call with all three AJM principals to walk through findings

Who This Is For

The Diagnostic Is the Right Starting Point When…

You’re Planning a Transition in 12–36 Months

The diagnostic identifies what needs to be fixed before you go to market — and how long it takes to fix it. Starting 12–18 months out is the minimum for meaningful preparation.

You’ve Received an Unsolicited Offer

Before engaging the buyer, you need to know what your financial data looks like to an acquirer. The diagnostic gives you that picture in 4–6 weeks.

Your Reporting Doesn’t Match Your Operations

You know the business performs better than the financials suggest — but you can’t prove it in a way a lender or buyer will accept. The diagnostic surfaces the documentation gaps.

You’re Refinancing or Seeking Growth Capital

Lenders look at your financials with the same scrutiny as buyers. The diagnostic ensures your data package supports your financing ask rather than undermining it.

You’re Making a Major Capital Decision

Equipment, acquisition, facility — any significant capital commitment benefits from a clear picture of the business’s financial health and capacity.

You’ve Never Had a Senior Finance Review

If the last time your financials were scrutinized at this level was never — this diagnostic will find things that surprise you. Most do.

You Run a Distribution, Manufacturing, or Logistics Business

Margin by product line, supplier costs, and working capital variability are notoriously hard to see in standard accounting output. The diagnostic surfaces exactly those gaps — and gives you the financial visibility your operations actually require.

How It Works

The Diagnostic Process

1

Discovery Call (45 min)

We learn about your business, timeline, and specific concerns. You learn what the diagnostic involves and whether it’s the right starting point. We scope the engagement based on complexity.

2

Proposal & Engagement Agreement

You receive a fixed-fee proposal with explicit scope, deliverables, and timeline. No ambiguity about what you’re committing to.

3

Data Collection (Week 1–2)

We request three years of financial statements, management accounts, and supporting schedules. We’ve built this process to be low-friction — you don’t need to prepare anything beyond what you already have.

4

Analysis (Week 2–4)

Arthur leads the financial analysis. Michael Yeung reviews the package through the lens of what an acquirer’s due diligence team would flag. Michael Cooper assesses the operational risk indicators embedded in the financial data.

5

Report & Briefing (Week 4–6)

You receive a written report with findings and a prioritized roadmap. We walk through it together in a 90-minute briefing with all three principals. Every recommendation is tied to your actual numbers — no generic advice.

Planning a Transition? The Diagnostic Is Phase 1.

The Data Diagnostic is the starting point for all AJM succession engagements. If you’re planning to sell or transition ownership in the next 12–36 months, the diagnostic gives you the roadmap that determines what Phases 2, 3, and 4 need to accomplish.

Learn About Succession Advisory

Common Questions

What Owners Ask About the Diagnostic

What does the Data Diagnostic cost?
The diagnostic is priced at $20K–$50K, depending on the complexity of your business and the quality and volume of the financial data we need to review. We provide a fixed-fee proposal after the discovery call, so you know the number before committing. There are no hourly billing surprises.

Is the diagnostic only useful if I’m planning to sell?
No. The diagnostic is the right starting point for any situation where you need financial clarity: succession, refinancing, growth capital, major capital decisions, or simply getting a clear picture of your business’s financial health. The deliverable is useful regardless of what you do next.

How long does the diagnostic take?
Typically 4–6 weeks from engagement start to final report and briefing. The timeline depends on data availability on your end. We’ve built the data request process to be efficient — we ask for what we need, not everything you have.

Do I need to do anything to prepare before the diagnostic starts?
No significant preparation is required. We work with your existing financial statements and supporting schedules. Part of the diagnostic’s value is assessing what you have as-is — pre-cleaning the data would defeat the purpose. You’ll receive a structured data request after engagement, and we’ll guide you through it.

What if the diagnostic finds things I don’t want to know?
This is the right question. The diagnostic will almost certainly find things that are uncomfortable — that’s the point. The question isn’t whether problems exist, but whether you find them before or after a buyer does. A buyer who finds them reduces your price. You finding them first means you can fix them, document them, or price them into your expectations appropriately. Surprises are the expensive outcome.

Know What Your Numbers Actually Say.

The diagnostic is the starting point. Book a discovery call and we’ll scope it based on your business and timeline.

Request a Diagnostic Proposal

From the Blog

How the diagnostic works in practice

Step One
What I look for in the first data export


Step Three
The data your reports were never designed to show


Why Fixed-Fee
Why a fixed-fee pilot is the right way to start